直播

(TV, radio) to broadcast live / live broadcast / (Internet) to livestream / (agriculture) direct seeding

surname Zhi / Zhi (c. 2000 BC), fifth of the legendary Flame Emperors 炎帝[Yan2 di4] descended from Shennong 神農|神农[Shen2 nong2] Farmer God

straight / to straighten / fair and reasonable / frank / straightforward / (indicates continuing motion or action) / vertical / vertical downward stroke in Chinese characters

to sow / to scatter / to spread / to broadcast / Taiwan pr. [bo4]

on-the-spot live broadcast

(neologism c. 2020) (of an Internet influencer etc) to showcase and promote products via live stream, providing links for viewers to make a purchase