设
=
殳
+
讠
:
Recently Sherlock Holmes had less and less customers, so he wants to set up an advertising campaign. He starts in the elevator's bathroom setting up an advertising column. It is lying on the floor, and Sherlock tries to lever it up using a halberd.
殳
=
几
+
又
:
Sheldon Shrimp (shu-) is practising his martial arts skills in front of the space station (-1). He's a specialist in the combined halberd (symbol for 殳) boxing style, and practises smashing tables (几) with his sucker punch (symbol for 又).
Mnemonic symbol: this character looks like a big "i" (like in information), and I'll represent it by an advertising column. Maud Younger (y) gives a speech (讠) standing on top of an advertising column (讠) in the anthill's kitchen (an2).
the design of a character (in games, manga etc) (abbr. for 人物設定|人物设定) / (fig.) (a celebrity or other public figure's) image in the eyes of the public / public persona